Hi, I'm Paul Anthony 👋
I build, work with, and invest in creator-led and creator-tools businesses
As a solo founder I learnt to create products from scratch - from business model shaping to user research to product design to full-stack development.
As part of amazing teams I learnt to hire, build an engineering team, and scale an organisation.
And as a creator, I learnt to grab attention, to create compelling content, to teach, and to build communities.
- My products have helped creators:
- build ecommerce stores with millions of dollars in sales
- launch courses to thousands of students (and hundreds of thousands in revenue)
- to grow subscription content businesses to tens of thousands of members
I am a huge proponent of remote work and remote organisations.
I have been fortunate enough to travel through >40 countries and live in the UK, New York, Silicon Valley, Los Angeles, Amsterdam, Australia, New Zealand, Thailand, Malaysia and Singapore.
I'm in the very fortunate position of being able to choose what to spend my time on. Here are some of the things that have held my attention.
Combined lessons from CourseBear with experience building subscription businesses, working in digital publishing, and helping online video creators. Built an all-in-one platform that made it incredibly easy for creators to publish, promote and get paid for digital products, newsletters, and online courses.
The Coaching Manual
Helped grow from early-stage startup to world's leading video resource library for soccer coaches. Developed website, ran full-stack content production, grew vibrant social media community, and built email marketing funnels. Helped to reduce burn rate, increase revenue more than 20x, and become cash-flow positive – whilst growing and managing a team of ~30 remote and contractor staff.
I've been an occasional contributor, writer, and talking head for hire on topics of education, sport technology, coaching, and mentoring.
I love to dive deep in to new interests. That often leads to adventures, new products, and lots of lessons.
Launched 'soccer coaching sessions as a service' micro-business whilst at University. Paid newsletter was profitable in 2 weeks and full-time income in 2 months. I expanded to a remote team of 4, built a digital magazine (2nd iPad magazine in the UK), a successful website, iTunes' most popular soccer coaching podcast, a video series, and a book. Helped Greater Sport and The FA develop a mentorship scheme which became a nationwide programme in 2010.
Want to talk?
Pitch me, discuss working together, or riff on your product and company ideas. Here is a standing invitation for interesting people doing interesting things ...